Phase 0
Investigation

  • Develop understanding of goals and obstacles
  • Assess client's situation and the competition
  • Define project objectives and scope
  • Identify key team members, both for crossroad and the client
  • Generate first-pass concepts


Phase 1
Exploration

  • Synthesize Phase 0 conclusions into solutions
  • Explore design and technical possibilities
  • Build prototypes and test uncertainties
  • Select technologies
  • Analyze and document requirements
  • Choose look and feel


Phase 2
Definition

  • Refine and validate concept
  • Define content and technical architecture
  • Create storyboards and script
  • Develop detailed interface and technical design
  • Initiate user testing


Phase 3
Implementation

  • Prepare all specifications for production
  • Create design documentation and style guide
  • Produce text, videography, audio, HTML, motion graphics and graphic design
  • Execute coding and functional testing
  • Continue user testing


Phase 4
Integration and Testing

  • Integrate design and technological solutions
  • Test systems for functionality and performance
  • Debug and fine tune to optimize performance
  • Prepare production environment


Phase 5
Launch

  • Product release
  • Deliver relevant assets
  • Execute publicity efforts
  • Post-launch monitoring and optimization